Driven by Hydrogen, Designed for You

the pulse

Step into a world where innovation meets sustainability. The Pulse isn’t just a subscription, it’s your gateway to hydrogen-powered freedom. Experience cutting-edge vehicles with zero emissions, all wrapped in a seamless, all-inclusive service. No limits, no compromises—just the future of driving at your fingertips.

Why pulse ?

  • ease of Pick-Up and Drop-Off Anywhere (London)


    Imagine having a car right at your doorstep or your workplace whenever you need it. Whether that’s for a quick errand, a weekend getaway, or a busy day at work. With our flexible pick-up and drop-off service in London, you can pick up your hydrogen vehicle exactly when you need it, and drop it off at your convinience once you're done. No more detours to refuelling stations or rental offices just a simple, smooth experience that lets you get on with your day without the hassle.

  • Your all in one custom package

    The subscription model provides an affordable, all-inclusive package that covers everything; car, fuel, running costs, and insurance. All for a single monthly fee which is customised to fit your needs. This means you don’t have to worry about fluctuating fuel prices, unexpected maintenance costs, or the hassle of insurance. It's a simple, stress-free way to drive a cutting-edge hydrogen vehicle, with all the expenses taken care of upfront. This flexible option offers peace of mind, making it easier to stay within your budget while enjoying the benefits of sustainable transportation.

  • Seamless Refuelling Experience

    Experience the freedom of near and instant refuelling with hydrogen vehicles. In just a few minutes, your car is ready to hit the road with no prolonged charging sessions or unexpected delays. Whether you're navigating a packed schedule or setting off on an impromptu adventure, our quick and efficient refuelling process ensures you stay on track. Say goodbye to waiting for electric cars to charge and hello to a driving experience that’s fast, reliable, and built for your dynamic lifestyle. With HYDRA, convenience meets innovation, keeping you moving without compromise.

  • Safety in Every Journey

    Enjoy the comfort and security of having your own vehicle, eliminating the need to walk long distances or rely on public transport. With a hydrogen car at your service, you can travel safely and conveniently, avoiding crowded buses or trains and reducing exposure to unpredictable weather or delays. Whether it’s a late-night trip or an early morning start, your car is ready to take you where you need to go—comfortably and reliably.

  • Avoid the storm

    HYDRA’s Pulse car program keeps you dry and stylish, offering a sustainable, affordable ride when you're dressed to impress and ready to take on the day. Say goodbye to shivering at the bus stop or ruining your look in a downpour. With our hydrogen powered vehicles, you can dodge the harsh weather, stay warm, and arrive at your destination feeling fresh, confident, and ready to conquer the day , all while making a sustainable choice.

  • Drive Local, Support Local

    HYDRA’s Pulse program lets you fuel a greener future while supporting local economies. Our hydrogen-powered vehicles not only reduce reliance on fossil fuels but also promote sustainable energy solutions. With our affordable subscription model and discounted offers for local small businesses, small businesses can save on high vehicle costs, freeing up more resources to invest in growth. Sustainable travel isn’t just good for the environment—it’s a win for your community too!

How it works:

Step 1:

sign Up and Set Your Preferences.

Open the app and upload your driving licence along with any required information. Once validated, you’re all set to personalise your driving experience with preferences that suit your lifestyle.

STEP 3:

Find, Unlock, and Drive.

Use the app to locate the nearest Pulse car, check its range, and track its location in real time. Unlock the car directly through the app, and after quick security validation, you’re ready to hit the road.

STEP 2:

Park and Repeat.

When you're done, park the car at any approved location, end your trip in the app, and you’re ready to book again whenever you need it! The city is absolutely yours now!

Availability Limited

Availability Limited

Frequently asked questions:

  • Our all-inclusive subscription covers the car, insurance, fuel, and running costs. You pay one fixed monthly fee with no hidden charges, giving you peace of mind and predictable budgeting.

  • Booking is straightforward! Download the HYDRA app, upload your driving licence and required details, and once verified, locate the nearest car. Unlock it via the app, and you’re ready to go.

  • Our app shows nearby hydrogen refuelling stations, making it easy to plan your journeys. Refuelling takes just minutes, so you’ll be back on the road in no time. Plus it’ll be free and you’ll even get a discount for your time!

  • You can park in any approved location within London. Simply follow the guidelines in the app, and you’re all set, no need to worry about specific return stations.

  • Our support team is available 24/7 to assist you. Whether it’s a technical issue or a query about the car, you can contact us through the app for prompt assistance.

  • Absolutely! Pulse cars are powered by hydrogen fuel cells, producing zero emissions. By driving with HYDRA, you’re contributing to a cleaner, more sustainable future.